How to Invest in General Mills?

General Mills Investing Guide

  GIS
Before buying General Mills stock, you must ensure you fully understand your financial goals and how diversified (or not) your overall investments are now. Only after you clearly understand your investment objectives consider investing in General Mills. To buy General Mills stock, you can follow these steps:
  • Research General Mills' stock before investing in General Mills. It's a good idea to research the company and its stock by analyzing its financial statements, reading news articles, and studying its historical performance, including its growth strategy, change in net worth, competition, and potential risks.
  • Choose a brokerage firm to buy shares of General Mills. We recommend well-established brokerages such as Charles Schwab, Fidelity, TD Ameritrade, and Robinhood, but in many ways, it will depend on your individual needs, preferences, and investment goals.
  • Open an account at one of the brokerages you have selected. You will be required to provide personal information, such as your name, address, and Social Security number.
  • Fund your account. You will need to deposit funds into your brokerage account to purchase General Mills stock. You can do this by transferring funds from your bank account or other investment accounts.
  • Place your order. Once you have located General Mills stock in your brokerage account, you can place your order to buy it. You will need to specify the number of shares you want to buy and the price you are willing to pay.
  • Monitor your investment to track its performance and make informed decisions about buying, selling, or holding the stock.
It's important to note that investing in stocks such as General Mills carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions regarding General Stock. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to invest safely in General Mills.

Research General Mills Stock

Researching General Mills' stock involves analyzing various aspects of the company and its industry to make an informed investment decision. The key areas to focus on are fundamentals, business model and competitive advantage. It is also important to analyze trends in revenue, net income, and cash flow, as well as key financial ratios, such as price-to-earnings (P/E), price-to-sales (P/S), and debt-to-equity (D/E).
About 79.0% of the company shares are owned by institutional investors. The book value of General Mills was currently reported as 16.69. The company last dividend was issued on the 10th of January 2025. General Mills had 2:1 split on the 9th of June 2010. General Mills, Inc. manufactures and markets branded consumer foods worldwide. General Mills, Inc. was founded in 1866 and is headquartered in Minneapolis, Minnesota. General Mills operates under Packaged Foods classification in the United States and is traded on New York Stock Exchange. It employs 32500 people. To learn more about General Mills call Jeffrey Harmening at 763 764 7600 or check out https://www.generalmills.com.

Other things to consider when investing in General

Another important aspect of General Mills' research is to evaluate the company's potential for future growth. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding General Mills' research are outlined below:
General Mills generated a negative expected return over the last 90 days
General Mills has 13.32 B in debt with debt to equity (D/E) ratio of 1.07, which is OK given its current industry classification. General Mills has a current ratio of 0.59, suggesting that it has not enough short term capital to pay financial commitments when the payables are due. Note however, debt could still be an excellent tool for General to invest in growth at high rates of return.
Over 79.0% of General Mills shares are owned by institutional investors
On 1st of November 2024 General Mills paid $ 0.6 per share dividend to its current shareholders
Latest headline from zacks.com: Smucker Beats Q2 Earnings and Revenue Estimates

General Mills Quarterly Long Term Debt

11.43 Billion

Check General Mills' earnings reports

General Mills uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in General Mills. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to General Mills' previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
28th of March 2024
Upcoming Quarterly Report
View
26th of June 2024
Next Financial Report
View
29th of February 2024
Next Fiscal Quarter End
View
26th of June 2024
Next Fiscal Year End
View
30th of November 2023
Last Quarter Report
View
31st of May 2023
Last Financial Announcement
View

Use historical earnings surprises to time your General Mills position

Earnings surprises can significantly impact General Mills' stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate. Below are the table of largest EPS Surprises General Mills' investors have experienced.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
1997-06-26
1997-05-310.110.09-0.0218 
2006-09-21
2006-08-310.330.370.0412 
2008-03-19
2008-02-290.390.440.0512 
2016-06-29
2016-05-310.60.660.0610 
2005-09-22
2005-08-310.280.340.0621 
2018-09-18
2018-08-310.640.710.0710 
2013-03-20
2013-02-280.570.640.0712 
2008-12-17
2008-11-300.610.680.0711 

Know General Mills' Top Institutional Investors

Have you ever been surprised when a price of an equity instrument such as General Mills is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading General Mills backward and forwards among themselves. General Mills' institutional investor refers to the entity that pools money to purchase General Mills' securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
Dimensional Fund Advisors, Inc.2024-09-30
5.8 M
Bank Of America Corp2024-06-30
5.7 M
Legal & General Group Plc2024-06-30
5.6 M
American Century Companies Inc2024-09-30
5.1 M
Goldman Sachs Group Inc2024-06-30
4.9 M
Amvescap Plc.2024-06-30
4.8 M
Nordea Investment Mgmt Bank Demark A/s2024-09-30
4.7 M
Amundi2024-06-30
4.5 M
Capital Research & Mgmt Co - Division 32024-09-30
4.2 M
Vanguard Group Inc2024-09-30
66.8 M
Blackrock Inc2024-06-30
54.9 M
Note, although General Mills' institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Follow General Mills' market capitalization trends

The company currently falls under 'Large-Cap' category with a total capitalization of 36.77 B.

Market Cap

11 Billion

Evaluate General Mills' profitablity

Last ReportedProjected for Next Year
Return On Tangible Assets 0.26  0.22 
Return On Capital Employed 0.14  0.13 
Return On Assets 0.08  0.07 
Return On Equity 0.27  0.27 
The company has Net Profit Margin of 0.12 %, which implies that it may need a different competitive strategy as even a very small decline in it revenue may erase profits and result in a net loss. This is way below average. In the same way, it shows Net Operating Margin of 0.18 %, which entails that for every 100 dollars of revenue, it generated $0.18 of operating income.
Determining General Mills' profitability involves analyzing its financial statements and using various financial metrics to assess its ability to generate profits. Also, when deciding whether to invest in General Mills, it's important to look at multiple sources and consider different scenarios. For example, gross profit margin measures General Mills' profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of General Mills' profitability and make more informed investment decisions.
Please note, the imprecision that can be found in General Mills' accounting process means that the reasonable investor should take a skeptical approach toward the financial statement analysis of General Mills. Check General Mills' Beneish M Score to see the likelihood of General Mills' management manipulating its earnings.

Evaluate General Mills' management efficiency

General Mills has Return on Asset of 0.0725 % which means that on every $100 spent on assets, it made $0.0725 of profit. This is way below average. In the same way, it shows a return on shareholders' equity (ROE) of 0.2417 %, implying that it generated $0.2417 on every 100 dollars invested. General Mills' management efficiency ratios could be used to measure how well General Mills manages its routine affairs as well as how well it operates its assets and liabilities. Return On Equity is likely to gain to 0.27 in 2024, whereas Return On Tangible Assets are likely to drop 0.22 in 2024. At this time, General Mills' Non Current Assets Total are comparatively stable compared to the past year. Non Currrent Assets Other is likely to gain to about 364.5 M in 2024, whereas Total Current Assets are likely to drop slightly above 3 B in 2024.
Last ReportedProjected for Next Year
Book Value Per Share 16.77  14.63 
Tangible Book Value Per Share(20.99)(19.94)
Enterprise Value Over EBITDA 12.78  13.81 
Price Book Value Ratio 4.18  4.79 
Enterprise Value Multiple 12.78  13.81 
Price Fair Value 4.18  4.79 
Enterprise Value10.5 B11 B
The operational strategies employed by General Mills management play a crucial role in its market positioning. Assessing these strategies alongside financial data helps us evaluate the stock's investment potential.
Dividend Yield
0.0364
Forward Dividend Yield
0.0364
Forward Dividend Rate
2.4
Beta
0.107

Basic technical analysis of General Stock

As of the 28th of November, General Mills retains the Standard Deviation of 0.9905, risk adjusted performance of (0.07), and Market Risk Adjusted Performance of 0.654. General Mills technical analysis makes it possible for you to employ historical prices and volume momentum with the intention to determine a pattern that calculates the direction of the firm's future prices. Please check out General Mills variance and potential upside to decide if General Mills is priced fairly, providing market reflects its last-minute price of 66.23 per share. Given that General Mills has information ratio of (0.22), we strongly advise you to confirm General Mills's regular market performance to make sure the company can sustain itself at a future point.

Check General Mills' insider trading activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific General Mills insiders, such as employees or executives, is commonly permitted as long as it does not rely on General Mills' material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases General Mills insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Pankaj Sharma over a week ago
Disposition of 183 shares by Pankaj Sharma of General Mills at 63.21 subject to Rule 16b-3
 
Pankaj Sharma over two months ago
Disposition of 9779 shares by Pankaj Sharma of General Mills at 76.7 subject to Rule 16b-3
 
Pankaj Sharma over two months ago
Disposition of 9779 shares by Pankaj Sharma of General Mills at 76.7 subject to Rule 16b-3
 
Pankaj Sharma over two months ago
Disposition of 9779 shares by Pankaj Sharma of General Mills at 76.7 subject to Rule 16b-3
 
Pankaj Sharma over two months ago
Disposition of 9779 shares by Pankaj Sharma of General Mills at 76.7 subject to Rule 16b-3
 
Pankaj Sharma over two months ago
Disposition of 9779 shares by Pankaj Sharma of General Mills at 76.7 subject to Rule 16b-3
 
Fernandez Ricardo over three months ago
Disposition of 10675 shares by Fernandez Ricardo of General Mills at 70.26 subject to Rule 16b-3
 
Fernandez Ricardo over three months ago
Disposition of 10675 shares by Fernandez Ricardo of General Mills at 70.26 subject to Rule 16b-3
 
Fernandez Ricardo over three months ago
Disposition of 10675 shares by Fernandez Ricardo of General Mills at 70.26 subject to Rule 16b-3
 
Fernandez Ricardo over three months ago
Disposition of 10675 shares by Fernandez Ricardo of General Mills at 70.26 subject to Rule 16b-3
 
Fernandez Ricardo over three months ago
Disposition of 10675 shares by Fernandez Ricardo of General Mills at 70.26 subject to Rule 16b-3
 
Fernandez Ricardo over three months ago
Disposition of 10675 shares by Fernandez Ricardo of General Mills at 70.26 subject to Rule 16b-3

Evaluate General Mills' Outstanding Corporate Bonds

General Mills issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. General Mills uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most General bonds can be classified according to their maturity, which is the date when General Mills has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

General Mills' technical indicators

Using predictive indicators to make investment decisions involves analyzing General Mills' various financial and market-based factors to help forecast future trends and identify investment opportunities. Select the indicators that are most relevant to your investment strategy. Each indicator has its own strengths and weaknesses, so it's essential to combine multiple indicators to get a more comprehensive view of the market and reduce the risk of making poor decisions based on limited data.

Consider General Mills' intraday indicators

General Mills intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of General Mills stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

General Mills Corporate Filings

F4
26th of November 2024
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
8K
21st of November 2024
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify
20th of November 2024
Other Reports
ViewVerify
13A
12th of November 2024
An amended filing to the original Schedule 13G
ViewVerify
General Mills time-series forecasting models is one of many General Mills' stock analysis techniques aimed to predict future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary General Mills' historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Choose a brokerage platform to buy General Mills' shares

In investing, finding the right broker is a crucial step for anyone looking to embark on a journey into the stock market. It all begins with a thorough comparison of costs and fees, as low-cost or commission-free brokers can significantly impact an investor's returns. However, the cheapest option is not always the best choice. The adventure continues with exploring various trading platforms, seeking one that is user-friendly, reliable, and functional. The ideal platform will provide the necessary research, analysis, and investment monitoring tools. As the quest goes on, it's essential to consider the different account types brokers offer, such as individual, joint, and retirement accounts. In addition, for those interested in trading on margin, brokers offering margin accounts should also be considered. The journey leads to the discovery of brokers that provide a wide range of investment options, including stocks, bonds, ETFs, and mutual funds. This diversity allows investors to build well-rounded portfolios that suit their needs and goals.
Customer service is another crucial factor in this decision-making process. The perfect broker would have a responsive, knowledgeable, and available customer support team ready to assist with various issues or investment decisions. Aspiring investors should seek brokers with quality research, market analysis, and educational resources. These tools are essential for making informed decisions and improving investment knowledge. It's also vital to ensure that the broker is regulated by an appropriate regulatory body and has robust security measures to protect personal and financial information. Additionally, account minimums and funding options should be taken into consideration. A broker with flexible account minimums and various funding options, such as wire transfers, ACH transfers, or check deposits, will cater to different investor needs. A seamless mobile and web experience is a must in today's fast-paced world. The ideal broker will allow investors to manage their investments easily on the go.
Finally, it is essential to consider various brokers' reviews and conduct reputation analysis. By reading online assessments and seeking recommendations, valuable insights into each broker's reputation can be gathered. After a thorough investigation, you can find a broker that checks all the boxes and aligns with their preferences and requirements regarding taking a position in General Mills.

Open brokerage account to buy General Stock

Once you've selected a broker, visit their website or a local branch to initiate the account-opening process. Most brokers offer online account opening, which is typically faster and more convenient. When you begin the process, you'll need to select the type of account you want to open. This may include individual, joint, or retirement accounts. Some brokers may also offer margin accounts, which allow you to trade on margin. Next, you'll need to complete the application form.
Whether you're filling out an online or paper application, you'll need to provide personal information, such as your name, address, Social Security Number or other tax identification number, date of birth, and employment information. You may also be asked about your investment experience, financial situation, and goals. After completing the application form, review it carefully for accuracy and submit it to the broker. Some brokers may require you to provide additional documentation, such as a copy of your driver's license or passport, for identity verification. Once your application is submitted, the broker will review it and may run a background check or verify your credit history. You'll receive an email or notification with your new brokerage account details if your application is approved.

Fund your account to invest in General Stock

Once your account is open, you can fund it by linking your bank account to your brokerage account. To do this, log in to your brokerage account and look for an option to add or link a bank account. You will need to provide your bank account number and the routing number for your bank. This information can be found on your checks or by contacting your bank. After linking your bank account, you can initiate a transfer of funds from your bank account to your brokerage account. This process may vary depending on the brokerage, but generally, you will need to navigate to the funding or deposit section of the brokerage website or app. From there, you can choose the linked bank account and enter the amount you wish to transfer. Keep in mind that there may be limits on the amount you can transfer in a single transaction, and the transfer may take several business days to complete.
Some brokerages also offer other funding options, such as wire transfers, mailing a check, or transferring assets from another brokerage. If you prefer to use one of these methods, check with your brokerage firm for specific instructions. Once the funds are in your brokerage account, you can use them to purchase investments such as stocks, bonds, mutual funds, or other financial instruments.

Place your General Stock order

Placing a General Mills purchase order involves providing instructions to your selected brokerage firm to aquare shares of General Mills on your behalf. First, your will need to access your brokerage account through their website or mobile app using your login credentials. Make sure you have sufficient funds in your account to cover the cost of the stock purchase, including any applicable fees or commissions. Once you are logged in, locate the trading platform or order entry section within the brokerage interface. It may be labeled as "Trade," "Order Entry," or something similar. Next, you will need to provide the necessary information to place your stock order. This typically includes: .
TickerEnter the ticker symbol, which is the unique series of letters representing the stock, e.g., GIS for General Mills
TypeChoose the type of order you want to place. The most common order types are market orders, limit orders, stop orders, and stop-limit orders. Each order type has its own advantages and drawbacks, so be sure to research and understand them before placing your order.
QuantitySpecify the number of shares you want to buy or sell
DurationIndicate the duration for which your order will be active. You can choose from options like "Day" (valid only for the current trading day) or "Good 'til Canceled" (valid until you manually cancel the order)
After entering the necessary information, review your order carefully to ensure it reflects your intentions accurately. When you are ready, submit your order by clicking the "Submit," "Place Order," or equivalent button. Your brokerage firm will then execute your order according to your instructions, subject to market conditions and the availability of shares. Keep in mind that market orders may be executed immediately, while limit orders, stop orders, and stop-limit orders will only be executed if the specified conditions are met. Finally, monitor your order status and confirm its execution. You can usually find this information in the "Order History" or "Order Status" section of your brokerage account.

Monitor your General Stock position

Monitoring your stock positions with your brokerage involves regularly checking the status and performance of your investments. Here's how you can monitor your stock positions using your brokerage account: First, access your account by signing in to your brokerage firm's website or mobile app using your login credentials. Once you're logged in, look for the section that displays your account information and portfolio holdings. This section may be labeled as "Portfolio," "Positions," "Holdings," or something similar. In this section, you'll generally find a list of the stocks and other investments that you own, along with relevant details such as the number of shares, the current market value, and the percentage change in value since the last trading day's close. You might also see the total cost of your investment, your current profit or loss, and the percentage gain or loss. Many brokerages also provide tools and features that allow you to analyze and track your stock positions more effectively. These may include:
Performance ChartsThese charts visually represent the historical price movement of your stocks over different time frames. You can use them to assess the trends and volatility of your investments.
Stock AlertsYou can set up custom alerts to receive notifications when a stock reaches a certain price, percentage change, or other criteria. This can help you stay informed about significant market movements affecting your investments.
WatchlistsCreate watchlists to track the performance of stocks you are interested in but have not yet purchased. This can help you identify potential opportunities or risks.
Research ToolsBrokerages often provide access to research tools, such as stock screeners, analyst reports, and financial statements, to help you make more informed investment decisions.
As you continue to monitor your General Stock position, remember that in order to be an effective trader, it is critical to understand your entire portfolio's sensitivity to market volatility and how your single General Mills position affects your overall exposure to market risk. One of the techniques to manage your overall risk is pair trading, a market-neutral trading strategy enabling traders to profit from virtually any market condition, whether it is experiencing an uptrend or downtrend movement.

Moving together with General Stock

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  0.85KHC Kraft Heinz Sell-off TrendPairCorr
  0.73STZ Constellation BrandsPairCorr
  0.83OTLY Oatly Group ABPairCorr
  0.77ABEV Ambev SA ADRPairCorr

Moving against General Stock

  0.89SAM Boston BeerPairCorr
  0.74TAP Molson Coors Brewing Sell-off TrendPairCorr
  0.51K KellanovaPairCorr
  0.47PAVS Paranovus EntertainmentPairCorr
It's a good idea to monitor your stock positions regularly to ensure that your investments align with your financial goals and risk tolerance. Keep in mind that the stock market can be volatile, and it's essential to maintain a long-term perspective when evaluating your portfolio's performance.

Follow General Stock across various news and media outlets

Far too much social signal, news, headlines, and media speculation about General Mills that are available to investors today. That information is available publicly through General media outlets and privately through word of mouth or via General internal channels. However, regardless of the origin, that massive amount of General data is challenging to quantify into actionable patterns, especially for investors that are not very sophisticated with ever-evolving tools and techniques used in the investment management field.
A primary focus of General Mills news analysis is to determine if its current price reflects all relevant headlines and social signals impacting the current market conditions. A news analyst typically looks at the history of General Mills relative headlines and hype rather than examining external drivers such as technical or fundamental data. It is believed that price action tends to repeat itself due to investors' collective, patterned thinking related to General Mills' headlines and news coverage data. This data is often completely overlooked or insufficiently analyzed for actionable insights to drive General Mills alpha.