WILLIS NORTH AMER Buy Hold or Sell Recommendation

970648AH4   76.34  15.40  16.79%   
Assuming the 90 days trading horizon and your above-average risk tolerance, our recommendation regarding WILLIS NORTH AMER is 'Cautious Hold'. Macroaxis provides WILLIS buy-hold-or-sell recommendation only in the context of selected investment horizon and investor attitude towards risk assumed by holding WILLIS positions.
  
Check out WILLIS Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool.
Also, note that the market value of any corporate bond could be closely tied with the direction of predictive economic indicators such as signals in board of governors.

Execute WILLIS Buy or Sell Advice

The WILLIS recommendation should be used to complement the buy-or-sell advice compiled from the current analysts' consensus on WILLIS NORTH AMER. Macroaxis does not own or have any residual interests in WILLIS NORTH AMER or other equities on which the buy-or-sell advice is provided. Please provide your input below to execute WILLIS's advice using the current market data and latest reported fundamentals.

Time Horizon

Risk Tolerance

Execute Advice
Sell WILLISBuy WILLIS
Cautious Hold

Market Performance

Very WeakDetails

Volatility

Very steadyDetails

Hype Condition

StaleDetails

Current Valuation

OvervaluedDetails

Odds of Default

About AverageDetails

Economic Sensitivity

Slowly supersedes the marketDetails
For the selected time horizon WILLIS NORTH AMER has a Mean Deviation of 1.11, Standard Deviation of 2.32 and Variance of 5.37
Macroaxis provides unbiased trade advice on WILLIS that should be used to complement current analysts and expert consensus on WILLIS NORTH AMER. Our recommendation engine determines the bond's potential to grow exclusively from the perspective of an investors' current risk tolerance and investing horizon.

WILLIS Trading Alerts and Improvement Suggestions

WILLIS NORTH AMER generated a negative expected return over the last 90 days
WILLIS NORTH AMER has high historical volatility and very poor performance

WILLIS Returns Distribution Density

The distribution of WILLIS's historical returns is an attempt to chart the uncertainty of WILLIS's future price movements. The chart of the probability distribution of WILLIS daily returns describes the distribution of returns around its average expected value. We use WILLIS NORTH AMER price's Value At Risk and its Upside Potential as a relative measure of the distribution. The graph of the distribution of WILLIS returns is essential to provide solid investment advice for WILLIS.
Mean Return
-0.18
Value At Risk
-1.96
Potential Upside
1.90
Standard Deviation
2.32
   Return Density   
       Distribution  
Investment risk management requires an estimate of the probability of extreme price changes. Therefore, the correct representation of the distribution of WILLIS historical returns presented in an easy-to-digest graphical form helps investors and money managers understand the risk-reward trade-off of different investement strategies.

WILLIS Greeks

Most traded equities are subject to two types of risk - systematic (i.e., market) and unsystematic (i.e., nonmarket or company-specific) risk. Unsystematic risk is the risk that events specific to WILLIS or WILLIS sector will adversely affect the stock's price. This type of risk can be diversified away by owning several different stocks in different industries whose stock prices have shown a small correlation to each other. On the other hand, systematic risk is the risk that WILLIS's price will be affected by overall bond market movements and cannot be diversified away. So, no matter how many positions you have, you cannot eliminate market risk. However, you can measure a WILLIS bond's historical response to market movements and buy it if you are comfortable with its volatility direction. Beta and standard deviation are two commonly used measures to help you make the right decision.
α
Alpha over Dow Jones
-0.24
β
Beta against Dow Jones0.39
σ
Overall volatility
3.15
Ir
Information ratio -0.13

WILLIS Volatility Alert

WILLIS NORTH AMER exhibits very low volatility with skewness of -5.42 and kurtosis of 38.28. Understanding different market volatility trends often help investors to time the market. Properly using volatility indicators enable traders to measure WILLIS's bond risk against market volatility during both bullish and bearish trends. The higher level of volatility that comes with bear markets can directly impact WILLIS's bond price while adding stress to investors as they watch their shares' value plummet. This usually forces investors to rebalance their portfolios by buying different financial instruments as prices fall.

WILLIS Market Momentum

Traders often use several daily momentume indicators to supplement a more traditional technical analysis when analyzing securities such as WILLIS . With many different options, investors must choose the best indicators for them and familiarize themselves with how they work. We suggest combining traditional momentum indicators with more near-term forms of technical analysis such as Accumulation Distribution or Daily Balance Of Power. With their quantitative nature, daily value technical indicators can also be incorporated into your automated trading systems.

About WILLIS Buy or Sell Advice

When is the right time to buy or sell WILLIS NORTH AMER? Buying financial instruments such as WILLIS Bond isn't very hard. However, what challenging for most investors is doing it at the right time to beat the market. Proper market timing is something most people cannot do without sophisticated tools, which help to isolate the right opportunities. Macroaxis provides hands-on modules to deliver winning trades and diversify your portfolios on a daily basis. Most of our advising modules are very easy to use and apply.
Please read more on our stock advisor page.

Use Investing Ideas to Build Portfolios

In addition to having WILLIS in your portfolios, you can quickly add positions using our predefined set of ideas and optimize them against your very unique investing style. A single investing idea is a collection of funds, stocks, ETFs, or cryptocurrencies that are programmatically selected from a pull of investment themes. After you determine your investment opportunity, you can then find an optimal portfolio that will maximize potential returns on the chosen idea or minimize its exposure to market volatility.

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Warren Buffett Holdings
Warren Buffett Holdings Theme
A long-term portfolio of publicly-traded stocks on US exchanges that are owned by Warren Buffett's holding company Berkshire Hathaway. The Warren Buffett Holdings theme has 45 constituents at this time.
You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Macroaxis can help you discover thousands of investment opportunities in different asset classes. In addition, you can partner with us for reliable portfolio optimization as you plan to utilize Warren Buffett Holdings Theme or any other thematic opportunities.
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Other Information on Investing in WILLIS Bond

WILLIS financial ratios help investors to determine whether WILLIS Bond is cheap or expensive when compared to a particular measure, such as profits or enterprise value. In other words, they help investors to determine the cost of investment in WILLIS with respect to the benefits of owning WILLIS security.