Richard Simms - Rocky Brands President of Marketing Services

RCKY Stock  USD 21.70  0.17  0.78%   

President

Mr. Richard Simms is President Retail Sales of Rocky Brands, Inc, since March 2011Prior to that, he served as Senior Vice President and General Manager of Lehigh from February 2007 until March 2011, as Senior Vice President, Sales of Lehigh from May 2006 until February 2007, and as Vice President, Key Accounts of Lehigh from October 2005 until May 2006 since 2011.
Age 50
Tenure 13 years
Address 39 East Canal Street, Nelsonville, OH, United States, 45764
Phone740 753 1951
Webhttps://www.rockybrands.com
Simms began his career with Lehigh in 1994 and held various sales and operations positions with Lehigh until his appointment as Vice President, Key Accounts in October 2005.

Rocky Brands Management Efficiency

The company has return on total asset (ROA) of 0.0516 % which means that it generated a profit of $0.0516 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of 0.0598 %, meaning that it created $0.0598 on every $100 dollars invested by stockholders. Rocky Brands' management efficiency ratios could be used to measure how well Rocky Brands manages its routine affairs as well as how well it operates its assets and liabilities. At this time, Rocky Brands' Return On Assets are fairly stable compared to the past year. Return On Equity is likely to rise to 0.06 in 2024, whereas Return On Tangible Assets are likely to drop 0.03 in 2024. At this time, Rocky Brands' Total Assets are fairly stable compared to the past year. Non Current Assets Total is likely to rise to about 232.3 M in 2024, whereas Non Currrent Assets Other are likely to drop slightly above 916.8 K in 2024.
Rocky Brands currently holds 181.22 M in liabilities with Debt to Equity (D/E) ratio of 1.43, which is about average as compared to similar companies. Rocky Brands has a current ratio of 2.51, suggesting that it is liquid enough and is able to pay its financial obligations when due. Note, when we think about Rocky Brands' use of debt, we should always consider it together with its cash and equity.

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Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United States, Canada, and internationally. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio. Rocky Brands operates under Footwear Accessories classification in the United States and is traded on NASDAQ Exchange. It employs 2800 people. Rocky Brands (RCKY) is traded on NASDAQ Exchange in USA. It is located in 39 East Canal Street, Nelsonville, OH, United States, 45764 and employs 2,060 people. Rocky Brands is listed under Textiles, Apparel & Luxury Goods category by Fama And French industry classification.

Management Performance

Rocky Brands Leadership Team

Elected by the shareholders, the Rocky Brands' board of directors comprises two types of representatives: Rocky Brands inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Rocky. The board's role is to monitor Rocky Brands' management team and ensure that shareholders' interests are well served. Rocky Brands' inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Rocky Brands' outside directors are responsible for providing unbiased perspectives on the board's policies.
CPA CPA, CFO, VP
Thomas CPA, COO CFO
Jason Brooks, President - Wholesale Sales, U.S.
Byron Wortham, Marketing Sales
Mark Dean, VP Division
Scott Jenkins, VP Devel
Curtis Esq, Assistant Director
Richard Simms, President of Marketing Services
Mary Lorenz, VP Improvement
Jeff Stern, VP Lehigh
Jeremy Siegfried, Secretary

Rocky Stock Performance Indicators

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