Perion Network 55336VAK6 Bond

PERI Stock  USD 8.58  0.03  0.35%   
Perion Network holds a debt-to-equity ratio of 0.021. With a high degree of financial leverage come high-interest payments, which usually reduce Perion Network's Earnings Per Share (EPS).
99.3%

Asset vs Debt

97.9%

Equity vs Debt

Perion Network's liquidity is one of the most fundamental aspects of both its future profitability and its ability to meet different types of ongoing financial obligations. Perion Network's cash, liquid assets, total liabilities, and shareholder equity can be utilized to evaluate how much leverage the Company is using to sustain its current operations. For traders, higher-leverage indicators usually imply a higher risk to shareholders. In addition, it helps Perion Stock's retail investors understand whether an upcoming fall or rise in the market will negatively affect Perion Network's stakeholders.
For most companies, including Perion Network, marketable securities, inventories, and receivables are the most common assets that could be converted to cash. However, for Perion Network, the most critical issue when managing liquidity is ensuring that current assets are properly aligned with current liabilities. If they are not, Perion Network's management will need to obtain alternative financing to ensure there are always enough cash equivalents on the balance sheet to meet obligations.
  
Check out the analysis of Perion Network Fundamentals Over Time.
For more detail on how to invest in Perion Stock please use our How to Invest in Perion Network guide.
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Given the importance of Perion Network's capital structure, the first step in the capital decision process is for the management of Perion Network to decide how much external capital it will need to raise to operate in a sustainable way. Once the amount of financing is determined, management needs to examine the financial markets to determine the terms in which the company can boost capital. This move is crucial to the process because the market environment may reduce the ability of Perion Network to issue bonds at a reasonable cost.
Popular NamePerion Network MPLX LP 4125
SpecializationInternet Content & Information
Equity ISIN CodeIL0010958192
Bond Issue ISIN CodeUS55336VAK61
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Perion Network Outstanding Bond Obligations

Understaning Perion Network Use of Financial Leverage

Understanding the composition and structure of Perion Network's debt gives an idea of how risky is the capital structure of the business and if it is worth investing in it. The degree of Perion Network's financial leverage can be measured in several ways, including by ratios such as the debt-to-equity ratio (total debt / total equity), equity multiplier (total assets / total equity), or the debt ratio (total debt / total assets).
Perion Network Ltd. provides digital advertising solutions to brands, agencies, and publishers in North America, Europe, and internationally. Perion Network Ltd. was incorporated in 1999 and is headquartered in Holon, Israel. Perion Network operates under Internet Content Information classification in the United States and is traded on NASDAQ Exchange. It employs 9 people.
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When determining whether Perion Network offers a strong return on investment in its stock, a comprehensive analysis is essential. The process typically begins with a thorough review of Perion Network's financial statements, including income statements, balance sheets, and cash flow statements, to assess its financial health. Key financial ratios are used to gauge profitability, efficiency, and growth potential of Perion Network Stock. Outlined below are crucial reports that will aid in making a well-informed decision on Perion Network Stock:
Check out the analysis of Perion Network Fundamentals Over Time.
For more detail on how to invest in Perion Stock please use our How to Invest in Perion Network guide.
You can also try the Performance Analysis module to check effects of mean-variance optimization against your current asset allocation.
Is Advertising space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Perion Network. If investors know Perion will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Perion Network listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
The market value of Perion Network is measured differently than its book value, which is the value of Perion that is recorded on the company's balance sheet. Investors also form their own opinion of Perion Network's value that differs from its market value or its book value, called intrinsic value, which is Perion Network's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Perion Network's market value can be influenced by many factors that don't directly affect Perion Network's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Perion Network's value and its price as these two are different measures arrived at by different means. Investors typically determine if Perion Network is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Perion Network's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.

What is Financial Leverage?

Financial leverage is the use of borrowed money (debt) to finance the purchase of assets with the expectation that the income or capital gain from the new asset will exceed the cost of borrowing. In most cases, the debt provider will limit how much risk it is ready to take and indicate a limit on the extent of the leverage it will allow. In the case of asset-backed lending, the financial provider uses the assets as collateral until the borrower repays the loan. In the case of a cash flow loan, the general creditworthiness of the company is used to back the loan. The concept of leverage is common in the business world. It is mostly used to boost the returns on equity capital of a company, especially when the business is unable to increase its operating efficiency and returns on total investment. Because earnings on borrowing are higher than the interest payable on debt, the company's total earnings will increase, ultimately boosting stockholders' profits.

Leverage and Capital Costs

The debt to equity ratio plays a role in the working average cost of capital (WACC). The overall interest on debt represents the break-even point that must be obtained to profitability in a given venture. Thus, WACC is essentially the average interest an organization owes on the capital it has borrowed for leverage. Let's say equity represents 60% of borrowed capital, and debt is 40%. This results in a financial leverage calculation of 40/60, or 0.6667. The organization owes 10% on all equity and 5% on all debt. That means that the weighted average cost of capital is (.4)(5) + (.6)(10) - or 8%. For every $10,000 borrowed, this organization will owe $800 in interest. Profit must be higher than 8% on the project to offset the cost of interest and justify this leverage.

Benefits of Financial Leverage

Leverage provides the following benefits for companies:
  • Leverage is an essential tool a company's management can use to make the best financing and investment decisions.
  • It provides a variety of financing sources by which the firm can achieve its target earnings.
  • Leverage is also an essential technique in investing as it helps companies set a threshold for the expansion of business operations. For example, it can be used to recommend restrictions on business expansion once the projected return on additional investment is lower than the cost of debt.
By borrowing funds, the firm incurs a debt that must be paid. But, this debt is paid in small installments over a relatively long period of time. This frees funds for more immediate use in the stock market. For example, suppose a company can afford a new factory but will be left with negligible free cash. In that case, it may be better to finance the factory and spend the cash on hand on inputs, labor, or even hold a significant portion as a reserve against unforeseen circumstances.

The Risk of Financial Leverage

The most obvious and apparent risk of leverage is that if price changes unexpectedly, the leveraged position can lead to severe losses. For example, imagine a hedge fund seeded by $50 worth of investor money. The hedge fund borrows another $50 and buys an asset worth $100, leading to a leverage ratio of 2:1. For the investor, this is neither good nor bad -- until the asset price changes. If the asset price goes up 10 percent, the investor earns $10 on $50 of capital, a net gain of 20 percent, and is very pleased with the increased gains from the leverage. However, if the asset price crashes unexpectedly, say by 30 percent, the investor loses $30 on $50 of capital, suffering a 60 percent loss. In other words, the effect of leverage is to increase the volatility of returns and increase the effects of a price change on the asset to the bottom line while increasing the chance for profit as well.
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