Neal Cohane - Reeds Senior Vice President - Sales

REEDDelisted Stock  USD 3.91  0.69  21.43%   

President

Mr. Neal Cohane is Senior Vice President Sales of Reed, Inc. He is Senior Vice President of Sales and Marketing has served as Reeds Senior Vice President of Sales and Marketing since March of 2008 and previously Vice President of Sales since August 2007. From March 2001 until August 2007, Mr. Cohane served in various seniorlevel sales and executive positions for PepsiCo, most recently as Senior National Accounts Manager, Eastern Division. In this capacity, Mr. Cohane was responsible for all business development and sales activities within the Eastern Division. From March 2001 until November 2002, Mr. Cohane served as Business Development Manager, NonCarbonated Division within PepsiCo where he was responsible for leading the noncarbonated category buildout across the Northeast Territory. From 1998 to March 2001, Mr. Cohane spent three years at South Beach Beverage Company, most recently as Vice President of Sales, Eastern Region. From 1986 to 1998, Mr. Cohane spent approximately twelve years at CocaCola of New York where he held various seniorlevel sales and managerial positions, most recently as General Manager New York since 2008.
Age 63
Tenure 16 years
Phone203-890-0557
Webhttps://drinkreeds.com
Cohane holds a B.S. degree in Business Administration from Merrimack College in North Andover, Massachusetts.

Reeds Management Efficiency

The company has return on total asset (ROA) of (0.3356) % which means that it has lost $0.3356 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of (7.6583) %, meaning that it created substantial loss on money invested by shareholders. Reeds' management efficiency ratios could be used to measure how well Reeds manages its routine affairs as well as how well it operates its assets and liabilities.
Reeds Inc currently holds 22.12 M in liabilities with Debt to Equity (D/E) ratio of 1.73, which is about average as compared to similar companies. Reeds Inc has a current ratio of 1.12, suggesting that it may have difficulties to pay its financial obligations when due. Debt can assist Reeds until it has trouble settling it off, either with new capital or with free cash flow. So, Reeds' shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like Reeds Inc sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for Reeds to invest in growth at high rates of return. When we think about Reeds' use of debt, we should always consider it together with cash and equity.

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Reeds, Inc. manufactures and distributes handcrafted natural beverages in the United States and internationally. Reeds, Inc. was founded in 1987 and is based in Norwalk, Connecticut. Reeds operates under BeveragesNon-Alcoholic classification in the United States and is traded on NASDAQ Exchange. It employs 31 people. Reeds Inc [REED] is traded as part of a regulated electronic over-the-counter service offered by the NASD. Reeds is listed under Candy and Soda category by Fama And French industry classification.

Management Performance

Reeds Inc Leadership Team

Elected by the shareholders, the Reeds' board of directors comprises two types of representatives: Reeds inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Reeds. The board's role is to monitor Reeds' management team and ensure that shareholders' interests are well served. Reeds' inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Reeds' outside directors are responsible for providing unbiased perspectives on the board's policies.
Lindsay Martin, VP Marketing
Christopher Reed, Founder, Chairman, CEO and Pres
Neal Cohane, Senior Vice President - Sales
Philip Trotman, Director Marketing
Norman Snyder, CEO Director
David Kimmel, VP Operations
Mark Reed, Consultant
Joann Tinnelly, VP Controller
Thomas Spisak, CFO Sec

Reeds Stock Performance Indicators

The ability to make a profit is the ultimate goal of any investor. But to identify the right otc stock is not an easy task. Is Reeds a good investment? Although profit is still the single most important financial element of any organization, multiple performance indicators can help investors identify the equity that they will appreciate over time.

Also Currently Popular

Analyzing currently trending equities could be an opportunity to develop a better portfolio based on different market momentums that they can trigger. Utilizing the top trending stocks is also useful when creating a market-neutral strategy or pair trading technique involving a short or a long position in a currently trending equity.
Check out Your Equity Center to better understand how to build diversified portfolios. Also, note that the market value of any otc stock could be closely tied with the direction of predictive economic indicators such as signals in income.
Note that the Reeds Inc information on this page should be used as a complementary analysis to other Reeds' statistical models used to find the right mix of equity instruments to add to your existing portfolios or create a brand new portfolio. You can also try the Odds Of Bankruptcy module to get analysis of equity chance of financial distress in the next 2 years.

Other Consideration for investing in Reeds OTC Stock

If you are still planning to invest in Reeds Inc check if it may still be traded through OTC markets such as Pink Sheets or OTC Bulletin Board. You may also purchase it directly from the company, but this is not always possible and may require contacting the company directly. Please note that delisted stocks are often considered to be more risky investments, as they are no longer subject to the same regulatory and reporting requirements as listed stocks. Therefore, it is essential to carefully research the Reeds' history and understand the potential risks before investing.
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