Purple Innovation Stock Fundamentals

PRPL Stock  USD 0.96  0.04  4.35%   
Purple Innovation fundamentals help investors to digest information that contributes to Purple Innovation's financial success or failures. It also enables traders to predict the movement of Purple Stock. The fundamental analysis module provides a way to measure Purple Innovation's intrinsic value by examining its available economic and financial indicators, including the cash flow records, the balance sheet account changes, the income statement patterns, and various microeconomic indicators and financial ratios related to Purple Innovation stock.
At this time, Purple Innovation's Depreciation And Amortization is quite stable compared to the past year. Tax Provision is expected to rise to about 231.1 M this year, although the value of Gross Profit will most likely fall to about 153.3 M.
  
This module does not cover all equities due to inconsistencies in global equity categorizations. Continue to Equity Screeners to view more equity screening tools.

Purple Innovation Company Return On Equity Analysis

Purple Innovation's Return on Equity or ROE tells company stockholders how effectually their money is being utilized or reinvested. It is a useful ratio when analyzing company profitability or the management effectiveness given the capital invested by the shareholders. ROE shows how efficiently a company utilizes investments to generate income.

Return On Equity

 = 

Net Income

Total Equity

More About Return On Equity | All Equity Analysis

Current Purple Innovation Return On Equity

    
  -1.34  
Most of Purple Innovation's fundamental indicators, such as Return On Equity, are part of a valuation analysis module that helps investors searching for stocks that are currently trading at higher or lower prices than their real value. If the real value is higher than the market price, Purple Innovation is considered to be undervalued, and we provide a buy recommendation. Otherwise, we render a sell signal.
For most industries, Return on Equity between 10% and 30% are considered desirable to provide dividends to owners and have funds for the future growth of the company. Investors should be very careful using ROE as the only efficiency indicator because ROE can be high if a company is heavily leveraged.
Competition

Purple Total Stockholder Equity

Total Stockholder Equity

111.42 Million

At this time, Purple Innovation's Total Stockholder Equity is quite stable compared to the past year.
Based on the latest financial disclosure, Purple Innovation has a Return On Equity of -1.3409. This is 137.25% lower than that of the Household Durables sector and significantly lower than that of the Consumer Discretionary industry. The return on equity for all United States stocks is notably higher than that of the company.

Purple Innovation Fundamental Drivers Relationships

Comparative valuation techniques use various fundamental indicators to help in determining Purple Innovation's current stock value. Our valuation model uses many indicators to compare Purple Innovation value to that of its competitors to determine the firm's financial worth. You can analyze the relationship between different fundamental ratios across Purple Innovation competition to find correlations between indicators driving Purple Innovation's intrinsic value. More Info.
Purple Innovation is rated below average in return on equity category among its peers. It is rated below average in return on asset category among its peers . At this time, Purple Innovation's Return On Equity is quite stable compared to the past year. Comparative valuation analysis is a catch-all technique that is used if you cannot value Purple Innovation by discounting back its dividends or cash flows. It compares the stock's price multiples to nearest competition to determine if the stock is relatively undervalued or overvalued.

Purple Return On Equity Peer Comparison

Stock peer comparison is one of the most widely used and accepted methods of equity analyses. It analyses Purple Innovation's direct or indirect competition against its Return On Equity to detect undervalued stocks with similar characteristics or determine the stocks which would be a good addition to a portfolio. Peer analysis of Purple Innovation could also be used in its relative valuation, which is a method of valuing Purple Innovation by comparing valuation metrics of similar companies.
Purple Innovation is currently under evaluation in return on equity category among its peers.

Purple Fundamentals

About Purple Innovation Fundamental Analysis

The Macroaxis Fundamental Analysis modules help investors analyze Purple Innovation's financials across various querterly and yearly statements, indicators and fundamental ratios. We help investors to determine the real value of Purple Innovation using virtually all public information available. We use both quantitative as well as qualitative analysis to arrive at the intrinsic value of Purple Innovation based on its fundamental data. In general, a quantitative approach, as applied to this company, focuses on analyzing financial statements comparatively, whereas a qaualitative method uses data that is important to a company's growth but cannot be measured and presented in a numerical way.
Please read more on our fundamental analysis page.
Last ReportedProjected for Next Year
Current Deferred Revenue5.7 M5.5 M
Total Revenue510.5 M372 M
Cost Of Revenue338.7 M225.9 M
Stock Based Compensation To Revenue 0.01  0.01 
Sales General And Administrative To Revenue 0.17  0.11 
Research And Ddevelopement To Revenue 0.02  0.02 
Capex To Revenue 0.03  0.04 
Revenue Per Share 4.93  4.68 
Ebit Per Revenue(0.22)(0.21)

Building efficient market-beating portfolios requires time, education, and a lot of computing power!

The Portfolio Architect is an AI-driven system that provides multiple benefits to our users by leveraging cutting-edge machine learning algorithms, statistical analysis, and predictive modeling to automate the process of asset selection and portfolio construction, saving time and reducing human error for individual and institutional investors.

Try AI Portfolio Architect
When determining whether Purple Innovation is a strong investment it is important to analyze Purple Innovation's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Purple Innovation's future performance. For an informed investment choice regarding Purple Stock, refer to the following important reports:
Check out Purple Innovation Piotroski F Score and Purple Innovation Altman Z Score analysis.
For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.
You can also try the Portfolio Manager module to state of the art Portfolio Manager to monitor and improve performance of your invested capital.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. If investors know Purple will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Purple Innovation listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.60)
Earnings Share
(1.07)
Revenue Per Share
4.734
Quarterly Revenue Growth
(0.15)
Return On Assets
(0.12)
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Purple Innovation's value and its price as these two are different measures arrived at by different means. Investors typically determine if Purple Innovation is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Purple Innovation's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.